So, you have been advised that you require an updated headshot or corporate portrait or do you need business branding? What exactly do you need? How do you know if you need to just get a ‘LinkedIn Headshot’ or something more? What is a ‘LinkedIn Headshot?’
Below I am offering a description of how I classify my business portraits, and where I think you would be best to use one over the other.
There are no strict rules, but there are times that one style works better than the other.
Please keep in mind – these are my categories and descriptions – they are not an industry standard, this is purely how I classify my different options.
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The What: This is generally where my client come to my studio and have a quick 20-minute session where they have either a headshot or head and shoulders shot in front of a white background.
There are also occasions where large offices/businesses would like all their staff headshots either photographed for the first time or updated – on these occasions, I will organise to come to your workplace and photograph all staff on the one day.
When to use this style: When you are a staff member of a business and you are required to have a headshot that is in keeping with the rest of the headshots taken, so that there is a consistent feel and look to the business. These portraits are generally used as an identity photo, rather than showing the individuality of the person. Most times these portraits are used on the business’s website, and also for LinkedIn recognition, Annual Reports, Resumés, Company Publications etc. Think larger businesses corporations.
Corporate Portraits –
The What: These portraits show a bit more individual personality. They may be taken in my studio, or at your place of business, or out at the location that suits your profession – an environmental portrait.
This is a more personalised session where you are able to have two outfit changes, to show off your business and your personality within the business.
When to use this style: With this option your portraits are wonderful for Websites, Printed and digital Pamphlets, LinkedIn, Advertising. They are either for the owner operator of the business, Executive Portraits or a member of a business that wants to show off their team members to potential clients on a more individual level. Other uses – think public speaker biographies, book covers.
The What: More than just a headshot on a white background or single portrait, this is a more holistic look at a business and the person or people behind it, to capture the core essence of your brand.
Many entrepreneurs are now realising the importance of connecting with their potential clients. That customers and clients are wanting more than just a product or service, they want to see the people behind the brand, what the brand stands for and believes in.
When to use this style: When you require a selection of images that you can use over a number of platforms (not just a headshot although these collections include this if you require them) for social media – including Facebook and Instagram – images of you and your business with quotes and stories about your business or industry for social media or blogs. Collections of images which you can use and rotate for all your publicity so that you are able to change it up for your online content, pamphlets and website.
If your business offers personalised services where you work alongside your clients consider images of you or your staff interacting with them – gone are the days of stock photos being enough – your potential clients want to see and experience a more personalised service – this starts with ‘real’ photos of your business.